About Us About Us About Us
Meet Liz Shop by Cause or Product
About Us
About Us
Home Contact Us
Uptown Liz Blog
Press

Uptown Liz Blog


Wednesday, February 9, 2011

Celebrity Gives Back: Alicia Keys' Foundation, "Keep a Child Alive," Encourages Others to "Buy Life."

Written by Public Relations Intern Britnee Brotherton

Looking to give back? There is an app for that!

Keep a Child Alive, co-founded by Alicia Keys, is striving to make a difference in our world by reaching out to those affected by HIV/AIDS. With help from charitable persons, Keep a Child Alive “provides first class AIDS care and support, care for orphans, food with a healthy dose of love and respect to the mothers, fathers, brothers, sisters, aunts, uncles, sons, daughters, husbands, wives, friends, neighbors and lovers affected by HIV/AIDS in Africa and India.” Thus far, 250,000 people have been served due to Keep a Child Alive efforts!

Their newest campaign,“Buy Life,” is making it easier than ever to donate. Celebrities including Usher, Katie Holmes, Justin Timberlake, Kim Kardashian and Ryan Seacrest are taking part by modeling the signature, scannable t-shirt. Want to join? You can simply download the app to your smart phone and scan the Buy Life barcode on your favorite celeb’s t-shirt online. Or you can purchase a fully scannable Buy Life t-shirt and invite people to scan you!


You can find many more unique products that donate proceeds to charities at Uptown Liz.

No comments:





2007 Uptown Liz