In honor of breast cancer awareness month, Target, the nation’s fifth largest retailer in sales revenue, has unveiled a fun and stylish new line of pink products.
The Brita Water Pitcher, Bialetti Cupcake Carrier and KitchenAid Pink Two-Slice Toaster are just three of the boob-friendly items that will join the 35-40 existing products (our fave: the Conair Ionic Styler and Dryer), already promoting breast cancer awareness on Target's Web site. But the pink doesn't stop there. Using proceeds from sales of its pitchers, Brita will donate a total of $50,000 to the City of Hope during the 2008 campaign, and Trudeau will donate 5% of the proceeds from the sale of its Drive Time Travel Mug to The Breast Cancer Research Foundation.
It's no doubt that The Target Corporation, best known for its corporate responsibility and philanthropic efforts in the fields of education and environmental awareness, has continued its quest to "do good" for the community, while keeping its shoppers "pretty in pink."
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