Penelope Cruz, actress and AIDS activist, opened the Unbreakable Kiss Mistletoe Installation in New York City's Madison Square Park today.
For every couple who kisses under the mistletoe now through December 4, A Diamond is Forever will donate $5 to the Elton John AIDS Foundation (EJAF) in honor of World AIDS Day. The company will also give away a piece of jewelry every day of the campaign.
The money raised will support EJAF's grant-making initiatives of HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, and direct care and support services for people living with HIV/AIDS in communities across the Americas and the Caribbean.
According to EJAF: Across the globe, over 33 million men, women, and children are living with HIV/AIDS, and every year 3 million more become infected. Over 56,000 of those infections occur right here in the United States, 34% in young people age 13-29.
"Until we have a cure and a preventive vaccine, teaching people how to prevent HIV infection is one of the most important things we can do right now to bring an end to this terrible epidemic. That has been EJAF's mission from day one," remarked Sir Elton John.
For more information please visit http://www.adiamondisforever.com/.
To support this cause through shopping, go to the HIV/AIDS page on Uptown Liz.
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