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Monday, April 7, 2008

Salma Hayek is Saving Babies with Pampers

Actress, producer and new mother, Salma Hayek, has joined efforts with Pampers and UNICEF to help provide lifesaving tetanus vaccines to women and babies in third world countries. The One Pack = One Vaccine campaign, which started two years ago in the UK, has funded more than 25 million vaccines. For every Pampers product that is marked with the campaign sticker, the company will donate $0.05 to UNICEF - the cost for one vaccine.

According to UNICEF, typical childhood diseases like tetanus have been virtually eliminated in the United States through a routine immunization. But in many countries, half of all neonatal deaths due to vaccine-preventable diseases are caused by tetanus. The disease, caused by bacteria called Clostridium Tetani, has a fatality rate as high as 70 to 100% in some countries. Each year approximately 140,000 infants and 30,000 women in developing countries die from tetanus.

Hayek, who appeared on the Oprah Winfrey Show today, announced that Pampers was donating over one million vaccines in Oprah's name. To support this initiative, make sure to purchase Pampers' products between April 1st through June 30th.

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