Written by Marketing Intern Alejandra Quinones
DRIVE4COPD has kicked off a high-profile social media competition led by DRIVE4COPD celebrity ambassadors, NASCAR racer Danica Patrick and Grammy Award-winning country singer, Patty Loveless. The purpose of the race is to see who can get the most people screened for risk of chronic obstructive pulmonary disease (COPD) during the two weeks leading up to the Great American Screen Off on November 4, 2011.
It is a two week social media contest where Patrick will represent NASCAR and Loveless will be the head of the Country Music Association (CMA). DRIVE4COPD is the Official Health Initiative of NASCAR and CMA is a DRIVE4COPD partner, and they are coming together as rivals to bring awareness to this fast growing disease. Using social media (Twitter, e-mails to fans, Facebook), each team will encourage fans and followers to take the screener, share it to their loved ones and educate others about COPD.
COPD is a serious lung disease that makes breathing difficult. It cannot be cured but there are treatments that can tame the symptoms. Many people aren’t aware they have COPD, but it affects an estimated 24 million Americans, killing more people in the U.S. each year than breast cancer and diabetes combined. It is the only major leading cause of death that is on the rise, but as many as half of those that are diagnosed don’t know they have it. It is recommended that people age 35+ log onto DRIVE4COPD.COM to take a five-question screener. The test will determine their risk for the disease and it is encouraged to share your results with their healthcare professional.
The competition is part of a series of activities taking place to heighten the awareness of COPD, and will culminate on November 4th, 2011, the day of the Second Annual Great American Screen Off, which is the largest single day dedicated to screening for risk and raising awareness of COPD.
Help bring awareness to this disease by racing for awareness, go to http://www.drive4copd.com/ to take the screener and support the health of everyone.
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