Written by Marketing Intern Alejandra Quinones
Last week was a busy week for the cast and creators of the Emmy winning show Mad Men. Not only did they take home an Emmy for Best Drama Series, they hosted the annual UCLA Rape Treatment Center fundraiser on Sunday, September 25.
The Santa Monica based treatment center is part of the UCLA Medical Center. It is exemplar in its field for providing treatment and helpful education for victims of sexual assault as well as prevention programs. It also provides a multitude of services for victims of rape or sexual assault. They are open 24 hours a day, 7 days a week, and have received numerous awards for their work.
According to RTC head Gail Abarbanel, rape is still one of the most underrated crimes in the country. The RTC encourage an open dialogue about rape to shed light on the severity of it, the treatments there are available and how to prevent it from happening. TV has helped in this cause specifically.
Mad Men is a spectacular example of how TV shows shed light on sexual assault. Taking place in the 1960’s at an Advertising Agency, the show has no shame in displaying the gender inequalities of the time. Though it takes place approximately 50 years ago, it demonstrates how far we have come as a society in fighting this problem, and how far we have to go.
The gala brunch was successful in raising funds for the Rape Treatment Center, with creator of ‘Mad Men’ Matthew Weiner and stars Jon Hamm, Christina Hendricks and Elisabeth Moss there to host and witness.
If you would like to know more about the services the UCLA Rape Treatment Center offers, visit http://www.911rape.org/home.
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