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Tuesday, June 22, 2010

Hair for a Cause: Pantene Beautiful Lengths Campaign

Written by Uptown Liz Marketing Intern Nandini Kavuri

Everyone loves a good haircut. But what is better than getting a fresh new hairstyle? Answer: donating your hair and knowing that you made a real difference in a woman’s life! Thanks to the Pantene Beautiful Lengths campaign, men and women are encouraged to grow, cut, and donate their healthy hair. The donated hair is then used to craft beautiful, high-quality wigs for woman affected by hair loss from cancer.

Hair is such a significant part of a woman’s self image. For women battling cancer, hair loss can be very difficult. In fact, in a recent study, 60% of women said they considered hair loss the most dreaded side effect when undergoing chemotherapy. Real-hair wigs are expensive and can cost as much as $1200! The Pantene Beautiful Lengths program is committed to making women feel their best while battling cancer.

I have personally donated my hair before and I can honestly say that it is a very rewarding experience. Knowing that something I took for granted everyday, could make an impact in someone else’s life, gave me a new perspective about hair. Gaining a whole new look was just an added bonus!

There are some requirements to donate to Pantene Beautiful Lengths. Visit http://www.pantene.com/en-US/Documents/Donation_Guide.pdf and see if you can donate!

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