Written by Marketing Intern Candace Nixon
Wildfires have been blazing through Texas this year destroying thousands of homes and taking many lives. The loss suffered by Texans everywhere has been catastrophic. The fires have demolished farmer’s crops, engulfed entire towns, and left residents feeling powerless.
Texas A&M is probably best known for its strong sense of Aggie tradition and active student involvement. One of the common traditions includes the “Maroon Out” game, where all Aggie fans wear maroon, virtually transforming their stadium. This idea has crossed over a few times in Aggie history in order to show support to other cause.
Only 10 days after the September 11 terrorist attacks, the Aggies showed their support by designing and wearing red, white and blue “Standing for America” shirts to their September 22 football game. This sounds like a feat any student body could handle, but the Aggies took it a step further. Not only did they quickly coordinate the shirt design and sales, but also perfectly coordinated these colors to the three different decks of their nationally famous football stadium, Kyle Field. Approximately $180,000 was raised for the New York Fire and Police relief funds.
A&M altered this tradition again to support wildfire relief on their October 15, 2011 football game with “towel-out, white-out”. The Aggie fans wore white and waved maroon towels throughout the game. PepsiCo donated 10,000 towels to be sold with the proceeds donated to the American Red Cross of Texas and the Texas Volunteer Firefighters. The event raised over $30,000.
To learn more about what you can do to support the wildfire relief, visit http://txwildfirerelief.org/
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