Written by Uptown Liz Marketing Intern Nandini Kavuri
This year soccer fans from across the world watched the World Cup in South Africa. These fans watched more than soccer this year; they also learned more about the issue of human trafficking. Many of the fans in attendance were given “red cards”, which typically symbolize a serious offense in soccer. However, these red cards are a little different. These cards had messages on them that emphasize the serious crisis of human trafficking.
Human trafficking is a modern day form of slavery. It is the illegal trade of human beings for commercial sexual exploitation or forced labor. And it is the fastest growing criminal industry in the world. South Africa’s lax laws governing this issue, and its reported rise of prostitution and human trafficking all make this an interesting location to spread this message.
The Red Card campaign was created by Martin/Williams Advertising. The cards have a variety of different statements on them such as “Child slaves outnumber pro footballers. Makes you wonder what our favorite pastime really is”. Each card also includes the message “Stop Offenses against Children.” These cards were distributed throughout the World Cup and will hopefully educate individuals about this issue.
Visit Not for Sale to learn more about the human trafficking and how you can stop it.
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