Neero & Ana's Pillow Cases Help Cancer Patients

Doreen Motton always knew she wanted to be an entrepreneur, but had no clue about what she would market. Then several years ago, while attending a conference at a New York City hotel, she recognized the name of a childhood friend on the lobby's directory, as the host of a celebration. Curious, Doreen made her way to the event room suite and found a quaint gathering of familiar friends. The party was a celebration of the hostess's life, or what was left of it; she had been diagnosed with cancer and had only six more months to live. Doreen knew that her business had to incorporate giving back.

Within months, Doreen founded Neero & Ana, Inc. and immediately reached out to health related charities and organizations to offer support to those with major medical challenges. The company has become a trusted manufacturer of the medically recommended Satin Hydration Therapy® brand satin pillowcase. Doreen initially began donating satin pillowcases for special cancer survivorship events and eventually incorporated this practice of giving as a permanent part of the company's business plan.

The botanically sleek bridal satin hair and skin savers provide a simple solution for women everywhere seeking to defend the signs of aging and restore healthier hair. The fact that the American Cancer Society recommends satin for cancer sufferers during the hair re-growth period was an added plus for the brand and is the major charity of choice for Neero & Ana.

The company takes a 21st century approach in developing sensible products that embrace a "back to basics" regimen in personal care. Focusing on remedies that promote healthier lifestyles, add value to squeezed beauty budgets and help those particularly challenged is Neero & Ana's platform for existence. The organic beauty savers can be found online and in finer salons & spas.

To shop for more products that support cancer-related charities, go to the cancer page on Uptown Liz.

Photo caption: Founder and CEO of Neero & Ana, Inc. Doreen Motton