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Tuesday, January 20, 2009

Shop for a Cause: Open Your Eyes with Tarte


I - professed makeup junkie - can't get enough of tarte's natural mascara and lash stain. Always the sceptic when products claim to be "natural" but still deliver results, I was thrilled when my lashes looked lovely with these "greener" eye openers.

lash hugger ($18), an eco-friendly, natural mascara, is perfect for someone like me who is concerned about the chemicals in her personal care products. Free of parabens, phthlates, sulfates, mineral oil, propylene glycol, synthetic dye and fragrance, this mascara hugs lashes with volume, length and curl. The formula includes natural ingredients such as olive esters which conditions, treats and protects lashes, rice bran wax that helps lengthen lashes, carnauba wax to ensure a smooth application, mineral pigments to soothe and soften lashes, and water to deliver and retain moisture in lashes. To make sure there's no extra waste to our planet, the chic, metalized tube is composed of recycled aluminum.

For those of us who want great looking lashes for more than one day without having to reapply, there's 4 day stay lash stain ($18) with PolyFlex™ - a technology that allows mineral derived pigments to adhere to lashes for extended wear-time while keeping them soft and flexible. With ingredients like provitamin B5, but free of technologysynthetic dye, mineral oil, petro, phthatate, sulfate or fragrance, you can shower and exercise with no worries of fading or flaking.
Now - thanks to tarte - you don't have to give up looking good for fear of what's in your products. And if that weren't enough, tarte is supporting Sambazon's Sustainable Acai Project (SAP) which is helping to preserve the Amazon Rainforest through forest conservation, improved living conditions and educational opportunities for communities in Brazil.

You can purchase these products at tarte, Sephora, Beauty.com, Henri Bendel and Bergdorf Goodman.

For other products that support the planet, go to the environment page on Uptown Liz.

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