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Tuesday, June 17, 2008

Reese Witherspoon Visits Japan as Avon's First-Ever Global Ambassador

Actress and first-ever Avon Global Ambassador, Reese Witherspoon, visited Japan where she promoted the Women's Empowerment Bracelet to breast cancer survivors. The bracelet, presented by the United Nations Development Fund for Women and Avon, has proceeds going to the UN Trust Fund to End Violence Against Women.

During a Japanese Tea Ceremony, Witherspoon commented, “While their courage is inspiring, I was saddened to hear that only about 12% of women in Japan receive regular breast cancer screening. The lack of testing equipment and breast cancer experts in Japan means that many women here do not have access to the medical technology and care that is critical to diagnose and fight this deadly disease.”

Witherspoon has served as an honorary chairman of the Avon Foundation since 2007, which on a global level has raised over $525 million dollars for breast cancer research.

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