Bare Escentuals' customers give Rebirth to Direct Relief International

Bare Escentuals, a leader in mineral-based cosmetics, reached out to their customers to help create a new eyecolor to benefit charity. bareMinerals Rebirth Eyecolor, an iridescent denim shade, will benefit Direct Relief International, a nonprofit organization that provides medical assistance to improve the quality of life for people victimized by poverty, disaster, and civil unrest at home and throughout the world. Customers chose Direct Relief as a BE Cares (Bare Escentuals' corporate philanthropy program) beneficiary because of their continued aid to the vicitms of Hurricane Katrina. Direct Relief is one of two charities ranked by Forbes that has received a perfect fundraising efficiency score for five consecutive years and is ranked by the Chronicle of Philanthropy as California’s largest international nonprofit organization based on private support.

A self-proclaimed make-up junkie (and former make-up artist), I'm always excited to try new products. I have been wanting to try this mineral-based cosmetic line for some time, but was skeptical of the loose powder being hard to control and ending up all over my face and bathroom. I'm happy to admit I was wrong - the eyeshadow went on my eye lid and no where else. This unique blue gray color is gorgeous and can go with any skin tone, and the container is designed to keep the loose powder in place and not spill on everything you own. I don't know how they did this, but it's genius.

For every purchase of Rebirth Eyecolor, 100% of the net proceeds will be donated to Direct Relief International and an additional amount equal to 50% will be donated by Leslie Blodgett, CEO of Bare Escentuals. “The creation of Rebirth is a testament to our appreciation of our customer community and our joint passion and commitment to bring attention to important causes that affect us all,” said Blodgett. With beautiful cosmetics that are good for your skin and a generous philanthropic program, it's no surprise that Bare Escentuals is one of the fastest growing cosmetic companies in the United States.

Rebirth will be available March 3rd through April 27th, 2008 for $13.00. For more information or to purchase, please go to the Beauty page on Uptown Liz.