Written by Marketing Intern Katy Rowan
From Sugarland to Barbara Streisand, several A-list artists are lining up to support City of Hope, a globally recognized institution in the research, treatment, and education of cancer, diabetes, and HIV/AIDS. How you ask? T-shirts. They’re pretty powerful things.
Proceeds collected from special edition “Hope, Love, and Rock & Roll” t-shirts will benefit research and treatment programs at City of Hope. The t-shirts will feature various artists from a long list of over 25 names so fans can easily sport their favorite artist while knowing their dollar went further than a material possession.
In addition to the contributing musical celebrities, Live Nation Merchandise and Bravado International are helping City of Hope to make this campaign happen and to raise awareness and care for patients and families dealing with life-threatening diseases.
The collectible t-shirts are only $21.95, and 50 percent of the retail price will go to support the cause. T-shirts are powerful, yes, but they’re only powerful if people buy them. So buy yours today. After all, nothing’s better than boasting musical talent and a city of hope all in one stylish combination.
To order your t-shirt, please visit http://www.cityofhopeshop.com.
Click here for the full list of participating musicians, and click here for more information about City of Hope.
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