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Wednesday, April 20, 2011

Celebrities Give Back: Demi Moore and Ashton Kutcher's Foundation, DNA

Written by Marketing Intern Rose Provine

The DNA, Demi and Ashton Foundation, was created by one of Hollywood's hottest couples. Demi Moore and Ashton Kutcher created this organization to "raise awareness about child sex slavery, change the cultural stereotypes that facilitate this horrific problem, and rehabilitate innocent victims."

Sex slavery is a taboo topic, and most celebrities don't want to talk about this uncomfortable subject. Moore and Kutcher wanted to create an organization that can help decrease the high rising number of slaves. 

According to their website, "the global sex slavery market generates $32 billion in profits annually. Two million children are subjected to prostitution in the global commercial sex trade. In just the United States, between 100,000 and 300,000 children are enslaved and sold for sex." Furthermore, the average age of entry into forced prostitution in the United States is 13. 

There are many ways you can get involved and help. The DNA organization recently created a "Real Men Don't Buy Girls Campaign", a campaign that encourages you to make and share a "real man video" that works to raise awareness of this issue. Many celebrities are already taking part in the campaign, including Ben Stiller, Gerard Butler, Sean Penn, Jamie Foxx, Jessica Biel, Zachary Quinto, Eva Longoria, Justin Timberlake, Ludacris, Bradley Cooper and Simon Baker. To see some of these celebrities' videos, visit http://www.facebook.com/dnafoundation?sk=app_204244879599379. 

You can also take action by reporting any suspicious activity you see on the internet. Seventy-six percent of transactions occur on the internet, so by reporting this you can help put an end to online child exploitation. You can also make a donation to the DNA by visiting http://demiandashton.org/donate.

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