Written by Marketing Intern Rose Provine
Aeropostale's fourth annual Teens for Jeans drive has just ended, but the outcome was phenomenal! In just four weeks, 542,411 pairs of jeans were collected by various participants. After four years, over one million pairs of jeans have been collected from the campaign, which is enough to clothe all the homeless teenagers in the United States and Canada combined!
The campaign gets teens involved by offering an incentive for those who produce the most jeans. This year, the grand prize was $5,000 and a party for the winning school. Other prizes included signed jeans by celebrities, a banner for your school and stylish t-shirts.
There were many celebrities involved in the Teens for Jeans drive, including Matt Lanter, Keri Hilson, Nikki Blonsky, Nigel Barker, Sara Canning, Shailene Woodley and Jay Sean.
This year's campaign has ended, but you can always start collecting jeans now to get a head start on next year's competition. For more information about how to participate, or to start a jean drive of your own, visit http://www.dosomething.org/teensforjeans/home
No comments:
Post a Comment