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Friday, October 1, 2010

Fashion for a Cause: Emma Watson Teams up with People Tree to Launch a New Eco-Friendly Clothing Line

Written by Uptown Liz Marketing Intern Nandini Kavuri
Celebrities are always looked to for the latest trends in fashion.  These days many stars are taking advantage of their limelight and are using it to cast light on socially conscious fashion choices.  In fact, one star in particular is making waves in the fashion world for her eco-friendly clothing line.  Emma Watson, who is best known for playing Hermione Granger in the Harry Potter film series, has recently teamed up with People Tree to launch her own line of fair-trade, organic clothing.

People Tree is considered by many as the pioneer in ethical fashion design.  This company was one of the first to make clothes from organic cotton and establish relationships with fair-trade groups around the world.  In addition, the trendy styles available at People Tree make it simple to dress fashionable and eco-conscious.
This new collection includes many easy to wear separates that are perfect for summer. Also, not only does the majority of Emma’s collection use 100% organic fair-trade certified cotton, it is also made by fair trade groups entirely by hand.  This allows many disadvantaged people in Bangladesh, India, and Nepal to create livelihoods and earn decent wages. 

The right clothes can transform the way we feel about ourselves.  Now you can not only look good, but you can feel good, knowing that you are making a difference.  Check out this clothing line and see how you can use fashion as a tool to alleviate poverty!

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