Written by Uptown Liz Marketing Intern Nandini Kavuri
Matt Damon, John Legend, Jessica Alba, and Shakira are all just a few of the popular celebrities that have recently been seen on the public service announcements during the World Cup for the 1GOAL campaign. With over a billion viewers, the World Cup is now the most watched sporting event in the world. Clearly, there could not be a better time than right now to bring the global community together to end poverty and bring education to everyone.
Education is one of the most powerful tools in the fight against poverty. In fact, a child born to a mother who can read is 50% more likely to survive past the age of five. The 1GOAL campaign is a massive sign-up effort to secure primary education for the 72 million children in the world that are currently lacking by 2015. Currently, over 12 million people around the world have already signed their name for the cause.
Join these celebrities and the 12 million other supporters around the world and take action towards ending poverty. Add your name and support the millions of children around the world who deserve and education.
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